Insight report Insight Intelligent Technology Report: The Executive Guide to Generative AI

For early adopters, generative AI is rapidly transforming everyday work. For others, the right use case and proper implementation is an ambitious undertaking. The way forward demands a guide.

We intend for this report to be that guide. Through field research and direct client conversations, we’re keeping a pulse on the barriers, progress and outcomes of organisations on the path to generative AI adoption. Learn how to adopt, implement and optimize generative AI for your organisation with this comprehensive and continuously updated report.

Get the report

This is only the beginning.

Generative AI’s impact is often compared to the emergence of the internet, mobile and cloud. In partnership with The Harris Poll, we asked business leaders at organizations with 1,000+ employees how they were considering this innovative technology.

Harris Poll logo

What are the greatest roadblocks to generative AI value?

32%

of leaders say the greatest barrier to generative AI implementation is employee knowledge or training.

38%

of leaders cite security as their top barrier for adopting generative AI, suggesting concerns about misinformation, deepfakes and phishing attacks.

23%

of leaders view data quality as a top barrier, pointing to a need to target data hygiene practices on specific AI applications.

Executive Roundtable:
What’s Holding Back Generative AI Value?

Organisations are eager to adopt and experience value from generative AI — but reaching these ambitions feels far off. Learn the common mistakes and hurdles leaders are facing from this executive roundtable discussion.

Woman on tablet device abstract tech overlay

The search for the right generative AI use case

Individual users are finding value from generative AI with data analysis and visualisation, task collaboration, content generation and more. But leaders are searching for more ambitious returns. View the report to explore use cases and outcomes.

View use cases

Team working abstract technology

The training gap: From hypothetical to practical

Despite 72% of leaders saying their organisations have conducted employee training around generative AI, 32% cite employee knowledge as a barrier to generative AI implementation. Organisation leaders must invest in iterative, ongoing training to help teammates keep pace with this rapidly changing technology.

See our training guidance

Accelerate outcomes with generative AI

Large and small organisations alike stand to gain from generative AI — if they do it right. Time is of the essence, but an intentional, well-thought approach is imperative for success.

View the report